INDONESIA VERSION:
PRESS RELEASE
Pertama kalinya di Bekasi, karakter anak populer Pinkfong dan Baby Shark
akan hadir menyapa pengunjung melalui rangkaian acara spesial di Grand
Metropolitan Bekasi selama periode libur sekolah. Kehadiran karakter global ini
menjadi salah satu strategi pusat perbelanjaan dalam menghadirkan pengalaman
hiburan yang lebih interaktif sekaligus menarik kunjungan keluarga.
Rangkaian acara akan berlangsung mulai 15 Juni hingga 19 Juli 2026,
dengan agenda utama berupa sesi meet and greet yang digelar setiap akhir
pekan. Dalam sesi ini, anak-anak berkesempatan untuk bertemu langsung serta
berfoto bersama karakter yang telah dikenal luas di berbagai negara tersebut.
Selain sesi interaksi, pengunjung juga dapat menikmati area playground
serta zona retail bertema Pinkfong dan Baby Shark. Kombinasi ini dihadirkan
untuk menciptakan pengalaman rekreasi yang lebih menyeluruh bagi keluarga
selama mengisi waktu libur sekolah. “Karakter ini memiliki basis penggemar yang
kuat di kalangan anak-anak. Kehadirannya tidak hanya memberikan hiburan, tetapi
juga menjadi magnet yang dapat mendorong peningkatan kunjungan, khususnya
selama periode libur sekolah,” jelas Rachael Ernest, General Manager Grand
Metropolitan Bekasi.
“Tren menghadirkan intellectual property (IP) global di pusat
perbelanjaan menjadi salah satu pendekatan yang efektif dalam meningkatkan
engagement pengunjung sekaligus memperkuat posisi mal sebagai destinasi
keluarga,” lanjut Rachael.
Selain menghadirkan rangkaian acara tersebut, pengunjung juga dapat
menikmati GAVEnue, area terbaru di Grand Metropolitan Bekasi yang mengusung
konsep semi outdoor dengan dominasi tenant food & beverage.
Kehadiran area ini memperkaya pilihan aktivitas pengunjung, tidak hanya dari
sisi hiburan anak tetapi juga pengalaman kuliner dan rekreasi.
Sejumlah tenant yang telah bergabung di antaranya The Little Bakery,
Ciak Tiam, Fore Coffee, Oita Coffee, DIUBUD Coffee, hingga Kampung Rasa yang
menawarkan konsep food court dengan beragam pilihan menu dalam satu
kawasan. Pengelola memastikan adanya pemisahan yang jelas antara area makanan
halal dan non-halal, termasuk peralatan makan hingga proses pencucian, guna
menjaga kenyamanan pengunjung.
Lebih dari
sekadar kawasan kuliner, GAVEnue menghadirkan beragam aktivitas untuk
melengkapi pengalaman pengunjung, mulai dari Drop Zone by Funworld yang
menawarkan permainan pemacu adrenalin dengan pemandangan Kota Bekasi dan
lintasan LRT, hingga Gavecourt, fasilitas lapangan padel dan pickleball indoor
ber-AC yang nyaman untuk berolahraga. Suasana semakin semarak dengan penampilan
live music yang rutin menghibur pengunjung. “Kehadiran GAVEnue menjadi
destinasi favorit baru bagi masyarakat, terutama selama periode libur sekolah,”
tutup Rachael.
–Selesai–
Tentang Grand
Metropolitan
Grand
Metropolitan Bekasi adalah pusat perbelanjaan kelas menengah atas di Bekasi dan
merupakan unit komersial dari PT Metropolitan Land Tbk. Berlokasi strategis di
pusat Kota Bekasi, Grand Metropolitan menawarkan pengalaman berbelanja yang
nyaman, pilihan kuliner lezat, serta hiburan dan edutainment keluarga.
Diresmikan pada Desember 2013, Grand Metropolitan Bekasi terus berkembang
dengan menghadirkan berbagai tenant ternama seperti Cinema XXI, Informa,
Farmers Market, AZKO, Fun World, KKV, Oh Some! serta brand fashion
internasional seperti H&M, Marks & Spencer dan Max Fashions.
Grand
Metropolitan – Nyaman Belanja Penuh Gaya.
ENGLISH
VERSION:
PRESS
RELEASE
First
in Bekasi, Pinkfong and Baby Shark Arrive at Grand Metropolitan Bekasi for
School Holiday Season
First time in Bekasi, a popular
children’s character Pinkfong and Baby Shark will be greeting kids through a
series of special events at Grand Metropolitan Bekasi during school holiday
period. The presence of this global
character is part of the mall’s strategy to create more interactive
entertainment experience while increasing the number of family visitors.
The
event series will start from 15th June until 19th July of
2026, with the main highlight being meet and greet sessions held every weekend.
During the session, children will have opportunity to meet and take photo with
the internationally beloved characters.
In
additions of the interactive sessions, visitors can also enjoy Pinkfong and
Baby Shark themed playground and retail zones. This combination is designed to
create more comprehensive recreation experience for family during the school
holiday. “These characters have a strong fan base among children. Their
presence not only provides entertainment, but also become a strong magnet to
drive higher traffic, especially during the holiday period,”said Rachael
Ernest, General Manager Grand Metropolitan Bekasi.
“The
trend of bringing global Intellectual Property (IP) in a mall has become an
effective approach to gain more engagement with visitors while strengthening mall
position as a family destination,” she added.
Beyond
these attractions, visitiors can also explore GAVEnue, the new area at Grand
Metropolitan Bekasi, which feature semi-outdoor concept with a strong focus on
food & beverage tenants. This area enhances the overall visitor experience,
offering more than children’s entertainment but also culinary and leisure
activities.
Several
tenants have joined, including The
Little Bakery, Ciak Tiam, Fore Coffee, Oita
Coffee, DIUBUD Coffee, and Kampung Rasa, a food-court concept with a diverse
menu selection. Management ensures a clear separation between halal and
non-halal area, including cutlery and washing procedures. Everything is done to
ensure customer comfort is paramount.
More
than just a culinary destination, GAVEnue offers a variety of activities to
enhance visitors’ experience. From Drop Zone by Funworld, featuring
adrenaline-pumping attractions with views of Bekasi City and the LRT line, to
Gavecourt, an air-conditioned indoor facility for padel and pickleball
enthusiasts, Gavenue provides entertainment for all ages. The vibrant
atmosphere is further enriched by regular live music performances. “GAVEnue has
emerged as a new favorite destination for visitors, particularly during the
school holiday period,” said Rachael.
—
END —
About Grand Metropolitan Bekasi
Grand Metropolitan Bekasi is an upper-middle class
shopping center in Bekasi and a commercial unit of PT Metropolitan Land Tbk.
Strategically located in the heart of Bekasi, Grand Metropolitan offers a
comfortable shopping experience, diverse culinary options, as well as family
entertainment and edutainment. Officially opened in December 2013, the mall
continues to grow by featuring well-known tenants such as Cinema XXI, Informa,
Farmers Market, AZKO, Fun World, KKV, Oh Some!, as well as international
fashion brands including H&M, Marks & Spencer, and Max Fashions.
Grand Metropolitan – Nyaman Belanja Penuh Gaya
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